AI Search Visibility
When buyers ask the AI, get cited.Or watch your competitors get the call.
Buyers ask Perplexity, ChatGPT, and Google AI before they open a tab on your site. If the AI’s answer doesn’t name you, the shortlist is drawn without you on it. We score your site against the 10 signals these systems extract, then ship the fix. Federal contractors get depth coverage of CAGE, UEI, NAICS, set-aside, and capability statement extraction. Free, 8 minutes, no card.
Sample audit · anonymized
Fails review
- CAGE / UEI0Miss
- NAICS0Miss
- Past performance4Thin
- Capability PDF7Hit
- JSON-LD schema0Miss
- AI-crawler access10Hit
Finding
Identity buried in graphics. Capability statement is the only extractable proof asset. AI evaluator falls back to OCR or skips.
Representative of a typical govcon SMB baseline.
Why this matters now
Federal AI-assisted review is already happening.
Three public sources from this quarter. Trade press, the federal standards body, and the procurement authority itself, all pointing the same direction.
- Federal News NetworkApr 2026
Federal agencies are using AI to evaluate proposals. Is your team ready?
“AI tools conduct compliance evaluations in minutes, verifying required forms and solicitation requirements.”
Brenda Crist + Beth Wingate, Lohfeld Consulting Group
Read source ↗ - NIST + GSAMar 2026
CAISI signs MOU with GSA to boost AI evaluation science in federal procurement through USAi
“CAISI will leverage its measurement expertise to help GSA and partner agencies develop methodologies to evaluate performance, security, and functionality.”
Center for AI Standards and Innovation · Official press release
Read source ↗ - GSAApr 2026
Artificial intelligence at GSA: procurement direction
“GSA procures enterprise AI tools at government-friendly pricing and helps agencies implement AI securely.”
gsa.gov/artificial-intelligence · Official policy hub
Read source ↗
Why this matters
The shortlist is drawn before any human reads your site.
The pattern: a buyer asks Perplexity, ChatGPT, or Google AI a shortlist question, the AI names three companies, the buyer contacts those three. If your business doesn’t make the answer, you’re not in the conversation. The site that ranks well for human visitors can still be illegible to the AI doing the first round of vendor research.
Federal contractors face the sharpest version of this. GSA runs USAi. DHS runs the Procurement Innovation Lab. CO staff prompt Perplexity before they open a capability statement. If your CAGE, UEI, NAICS, set-asides, and past performance aren’t in machine-readable text, the AI hands the contract to a competitor your team has never heard of.
What you lose
Inbound that never happens. Outbound emails that get backchannel-checked and come back lighter. Contracts where someone with thinner past performance got the meeting because their identity, certifications, and project history showed up in the AI’s answer and yours didn’t.
Two ways to fix it
- $99 Quick Pack. Installs on your existing site. WordPress plugin, code-injection snippets, or a developer PDF, routed to your stack.
- $1,500 Federal Profile Build. Single page at federal.yourfirm.com, built from your SAM record in 14 days. For federal contractors who want a separate proof asset.
The audit tells you which fits. Free, 8 minutes.
Calibration
What humans see vs. what AI extracts.
Same site. Two different reads. Run on a typical govcon SMB.
- Company nameYesHIT
- Set-aside certificationsImage alt onlyPARTIAL
- Capability statement PDFYesHIT
- CAGE codeFooter flat textMISS
- DUNS numberFooter flat textMISS
- Address, phone, emailIcon-prefixedMISS · all 3
- NAICS codesNot on pageMISS
- Past-performance contractsVague onlyMISS
- JSON-LD schema markupNot presentMISS
- UEINot presentMISS
Scoring rubric
10 dimensions, scored 0 to 100.
Per-dimension verdicts and a specific finding for each gap. Free, 8 minutes.
- 1Govcon identity surfacing
- 2NAICS code visibility
- 3Set-aside / certification proof
- 4Past-performance specificity
- 5Capability statement extractability
- 6Schema markup coverage
- 7Semantic structure
- 8AI-crawler accessibility
- 9Performance + mobile
- 10Trust signals
After the audit
Two paths. $99 fixes. $1,500 builds.
The audit ranks every gap and routes you to the smaller fix when it’ll work. Most existing sites ship with the $99 Quick Pack.
Quick Pack
For when your existing site is the right place to fix the extraction gaps. We ship the right pack for your stack.
- ·WordPress plugin, code-injection snippets, or developer PDF, routed by the audit to your stack.
- ·Covers all 10 audit dimensions: schema, JSON-LD, NAICS, set-aside markup, robots/llms.txt, capability HTML mirror.
- ·Delivered to your inbox within 24h. 30-day money-back. $99 credits toward Build for 30 days.
The audit detects your stack and routes the right $99 pack on the results page.
Federal Profile Build
For when you want a separate, dedicated proof page built from scratch, not fixes layered onto your existing site.
- ·Single page at federal.yourfirm.com, built from your SAM record + 30-min async intake.
- ·JSON-LD with sameAs:sam.gov, capability PDF (text-selectable), machine-readable /profile.json.
- ·Live in 14 days. Hosted on our account; you point a CNAME. Source code on request.
+ $199/mo Pro (optional)
Weekly Perplexity / ChatGPT visibility tests, drop-out alerts, monthly capability re-audit. Cancel anytime; the Profile stays free.
Already audited or referred in? Skip the form →
FAQ
Common questions.
- What does the $99 Quick Pack do?
- Patches the 10 audit dimensions on your existing site. WordPress sites get a one-click plugin. Squarespace / Wix / Webflow / HubSpot / GoDaddy get paste-ready code-injection blocks with per-platform instructions. Custom or unknown stacks get a developer PDF + snippets you hand to your webdev. Delivered in under 24 hours after payment. 30-day money-back. The $99 credits toward the $1,500 Build for 30 days if you decide to upgrade.
- When should I do the $1,500 Build instead?
- When your existing site can't be the proof asset: agency-built and locked, fragmented across 6 vendors, or your CAGE/UEI/past-performance simply isn't going to live there. The Build is a separate page at federal.yourfirm.com, hosted under our account, that exists for one job: get extracted by federal AI evaluators. Your main site stays exactly as it is.
- Do we have to rebuild our existing site?
- No. The Quick Pack works on top of what you already have. The Build is a separate page; your existing site stays exactly as-is. Most contractors keep their main site for human visitors and use the Federal Profile Build (or the Quick Pack on their existing site) as the AI-readable layer.
- You own everything: domain, content, source.
- CAGE, UEI, DUNS stay registered to your business. federal.yourfirm.com stays in your registrar account (you point a CNAME, that's the only DNS change). Cancel Pro anytime: visibility tests stop, the Profile stays live free. Source code on request so you can take it elsewhere.
- Does this cover post-submission tools (CALI, DORA, AICDT)?
- No. Those tools read proposals after you submit. We work upstream: shaping what federal buyers' AI tools see when they're scoping a vendor shortlist, before any solicitation. If you're not in the candidate set, the post-submission gates never fire.
- Will this guarantee we win contracts?
- No. We help you pass the first check, not win the award. Award still depends on capture, price, technical approach, past performance. What we eliminate is the avoidable loss: the one where the evaluator can't verify who you are.